Hi, I’m Julian Wan. I design, strategize, and grow digital brands through data-driven insights and innovative marketing.

With over a decade of experience in growth strategy, marketing, and data analytics, I’ve helped startups and established brands scale their user base, optimize ad spend, and build high-engagement digital products. My career has been shaped by my passion for leveraging data to drive marketing efficiency, enhancing audience engagement, and developing scalable growth frameworks.

Today I’m building the demand engine at F2, an AI fintech startup in Manhattan, as Head of Growth Marketing. I own attribution, funnel infrastructure, paid channels, and growth experimentation, and I lead a team of specialists and agencies across demand gen, design, advertising, content marketing, and product marketing. I joined in March 2026 as Growth Marketing Lead and stepped into the head role that July.

Before F2, I built Smith.ai’s self-serve PLG engine from scratch for their AI Receptionist product. The product reached $3.5M ARR in its first year, with $1.4M flowing through the self-serve funnel I owned. Signups hit 3x target, CAC dropped 70% while spend grew 120%, and product-page conversion climbed from under 5% to over 15%. That work became a centerpiece of the company’s October 2025 fundraise deck.

At Stationhead, I led the growth strategy that scaled the platform from 9K to 2.5M MAUs, pivoting the company from paid acquisition to organic growth flywheels and co-designing the investor materials behind a $12M Series A. Before that, I founded Identity Pop, a venture-backed creative and growth agency for seed-stage startups.

My expertise includes data analytics, multi-touch attribution (MTA), A/B testing, and audience segmentation, allowing me to develop performance-driven campaigns across Google Ads, Meta, YouTube, and in-app channels. At Refinery29, I spearheaded experiential activations like 29Rooms, securing over $1.4M in brand partnerships, and at New York Post, I drove brand storytelling and marketing innovation.

With a background in philosophy and logic from UCLA, I bring a structured, analytical approach to solving growth challenges. My ability to blend creative thinking with quantitative analysis allows me to craft compelling marketing narratives while making data-informed decisions.