Hi, I’m Julian. I’ve spent more than a decade proving that creative work and growth work are the same job.

Today I run growth marketing at F2, an AI fintech in Manhattan. I own the demand engine end to end: brand and creative, paid channels, attribution, funnel infrastructure, and experimentation, with a team of specialists and agencies across demand gen, design, advertising, content, and product marketing. I joined in March 2026 as Growth Marketing Lead and became Head of Growth Marketing that July.

I came up on the creative side. At Refinery29 I was a lead strategist on the first two years of 29Rooms, the experiential event that brought in over $1.4M in brand partnerships and helped carry the company to a $500M valuation. At the New York Post I ran brand storytelling for Post Studios, including a Supreme cover wrap that sent a $1 newspaper to $20 on resale and an archival Pride issue of Alexa magazine for Pride’s 50th anniversary.

Then I learned to make the creative pay. I founded Identity Pop, a venture-backed creative and growth agency for seed-stage startups. At Stationhead I led growth from 9K to 2.5M monthly users by pivoting from paid acquisition to organic fandom flywheels, co-designed the investor materials behind a $12M Series A, and outlasted Amazon’s Amp in live music. At Smith.ai I built the self-serve funnel for the AI Receptionist from scratch: $1.4M of its $3.5M first-year ARR, signups at 3x target, CAC down 70% while spend grew 120%.

The through line is taste backed by evidence. I care about the idea, the copy, and the room as much as the attribution model, and I think the best marketing leaders refuse to choose between them.

I studied philosophy and logic at UCLA, grew up a military brat, and have worked in New York since 2014.