Hi, I’m Julian Wan. I design, strategize, and grow digital brands through data-driven insights and innovative marketing.

With over a decade of experience in growth strategy, marketing, and data analytics, I’ve helped startups and established brands scale their user base, optimize ad spend, and build high-engagement digital products. My career has been shaped by my passion for leveraging data to drive marketing efficiency, enhancing audience engagement, and developing scalable growth frameworks.

Most recently, I led growth marketing and analytics at Stationhead, where I helped scale the platform from 9K to 2.5M MAUs, optimizing conversion rates, refining attribution models, and executing high-impact paid media strategies. Before that, I founded Identity Pop, a venture-backed growth agency, delivering branding and marketing solutions to startups while managing high-growth clients.

My expertise includes data analytics, multi-touch attribution (MTA), A/B testing, and audience segmentation, allowing me to develop performance-driven campaigns across Google Ads, Meta, YouTube, and in-app channels. At Refinery29, I spearheaded experiential activations like29Rooms, securing over $1.4M in brand partnerships, and at New York Post, I drove brand storytelling and marketing innovation.

With a background in philosophy and logic from UCLA, I bring a structured, analytical approach to solving growth challenges. My ability to blend creative thinking with quantitative analysis allows me to craft compelling marketing narratives while making data-informed decisions.

I currently work full-time as a Senior Growth Lead at Smith.ai, where I lead the end-to-end strategy for converting website visitors into paying customers. I conceive, execute, and iterate on data-driven experiments and growth initiatives across our homepage, pricing pages, account-creation flow, and beyond, driving impactful results through optimization and innovation.