Career Highlights and Impactful Wins

Built the PLG funnel for Smith.ai’s AI Receptionist from scratch: $1.4M of the product’s $3.5M first-year ARR came through self-serve, signups hit 3x target, and CAC fell 70% while spend grew 120%. The results anchored the company’s October 2025 fundraise deck.

Amazon’s Amp tried to outspend and outmaneuver Stationhead in the music fan space, but our organic-first marketing and platform loyalty crushed their efforts, leading to Amp shutting down.

Worked with COO to create endless presentations flaunting the rapid growth of Stationhead, eventually culminating in a Series A fundraising round led by Diplo.

After nearly 2 years of finding the perfect audience for live audio apps, we discovered the power of fandoms and connected people from around the world.

Built a growth agency focused on early-stage startups, landing $250K revenue in under a year. Ultimately, venture-backed agency models proved unsustainable, but the experience was invaluable.

At New York Post for the 50th anniversary of Pride, we developed a special archival tentpole issue of Alexa magazine and charted the growth of the LGBTQ community in the 50 years since NYPost covered Pride.

As part of Post Studios' mandate to uncover interesting digital or experiential ways to partner with brands, we did a Supreme drop with a cover wrap. The limited edition drop led to a 2000% markup to $20 after retailing for $1.

I was a lead creative event strategist on year 1 and 2 of 29Rooms. I left before it went mainstream and the power of experiential marketing started to dwindle, but at the time it skyrocketed Refinery29 into a $500M valuation.

One of my hardest jobs when I first got to NYC was handling a rapid downsizing and liquidation of a billion-dollar startup into a $15 million sale. I took on the role of 15 different former employees to bring these verticals into a "soft" landing.