Career Highlights and Impactful Wins

Throughout my career, I’ve led growth initiatives, scaled brands, and driven measurable success across marketing, product, and business development. Here are some of the most impactful projects and achievements I’m proud to have contributed to—each representing innovation, data-driven strategy, and meaningful growth.

  • Stationhead vs. Amazon: Winning the Fan Marketing Battle

    Amazon’s Amp tried to outspend and outmaneuver Stationhead in the music fan space, but our organic-first marketing and platform loyalty crushed their efforts, leading to Amp shutting down.

    Read about Amp shutting down

  • Stationhead Series A

    Worked with COO to create endless presentations flaunting the rapid growth of Stationhead, eventually culminating in a Series A fundraising round led by Diplo.

    Read our Series A Funding

  • Finding Product-Market Fit at Stationhead

    After nearly 2 years of finding the perfect audience for live audio apps, we discovered the power of fandoms and connected people from around the world.

    Read about the discovery of fandoms

  • Identity Pop: My Failed But Amazing Venture-Backed Agency

    Built a growth agency focused on early-stage startups, landing $250K revenue in under a year. Ultimately, venture-backed agency models proved unsustainable, but the experience was invaluable.

    Read the article

  • Turning Back Time on Pride

    At New York Post for the 50th anniversary of Pride, we developed a special archival tentpole issue of Alexa magazine and charted the growth of the LGBTQ community in the 50 years since NYPost covered Pride.

    Read the archival feature

  • New York Post x Supreme

    As part of Post Studios' mandate to uncover interesting digital or experiential ways to partner with brands, we did a Supreme drop with a cover wrap. The limited edition drop led to a 2000% markup to $20 after retailing for $1.

    Read about the Supreme drop

  • 29Rooms

    I was a lead creative event strategist on year 1 and 2 of 29Rooms. I left before it went mainstream and the power of experiential marketing started to dwindle, but at the time it skyrocketed Refinery29 into a $500M valuation.

    Read about 29Rooms

  • Fab.com Fire Sale

    One of my hardest jobs when I first got to NYC was handling a rapid downsizing and liquidation of a billion-dollar startup into a $15 million sale. I took on the role of 15 different former employees to bring these verticals into a "soft" landing.

    Read about the Fab.com collapse